BOSTON CONSULTING GROUP

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The Global Digital Marketing & Experience Team aims to innovate unique and cohesive experience initiatives for social, web, and email platforms. From conceptualisation to execution, the team used UX/UI enhancements to optimise user experience across all platforms while maintaining brand integrity and presence. 

A meaningful project I contributed to was the initial development of a comprehensive timeline outlining BCG's history. This endeavour entailed crafting decade-by-decade highlights and spotlighting key events and contributors to narrate the rich story of BCG's evolution.

I also collaborated with various teams on the June and July How To campaigns by identifying image assets for use on the interactive webpages hosted on Ceros, creating a social media design template for all future How To campaigns, and providing feedback on usability and design. Each How To campaign had a one-month turnaround from choosing a topic and crafting a storyline, to producing assets and publishing to live. This was achieved through adhering to weekly sprints as part of BCG’s commitment to agile ways of working.

With the sheer amount of online information disseminated by BCG, my colleagues and I were tasked to create templates for a new social media design system for use by both global and local teams. My key role was to produce, test, and source background images from a massive repository in alignment with the company's visual identity and branding.

I created storyboards for videos during multiple campaigns while considering context, brand voice, and intended audience. One of my first projects in my role was to develop a compelling narrative and accompanying visuals in anticipation of Fortune’s “2019 Best Companies to Work For” announcement in February. I also developed storyboards for animations used in both June and July’s How To campaigns on social media and email.