TEDxNORTHEASTERNU

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My team and I developed an integrated marketing communications plan using a Trello board and coordinated with the design team to achieve overarching brand and event visual identities. Through the use of paid social advertising, reporting through Google Analytics, and outreach to key stakeholders such as on-campus news outlets and school deans, our efforts to promote TEDxNortheasternU and its events have led to sold-out audiences for both TEDxNortheasternU 2018 (100 attendees) and 2019 (300 attendees). 

One of the primary focuses when designing the audience experience for TEDxNortheasternU 2018 and 2019 was to delight the audience with a seamless experience. For the 2018 event, personalised audience experience cards and attendee badges were individually created based on responses provided by each of the 100 audience members. With 300 attendees anticipated to attend TEDxNortheasternU 2019, the team shifted the experience to be more hands-on and hosted 10+ interactive exhibits (“xLabs”) represented by clubs and organisations from around Northeastern.

Working relationships with Northeastern-based news outlets, such as News@Northeastern and The Huntington News, allowed articles about TEDxNortheasternU events to be featured as headlining titles at the time of their releases. For TEDxNortheasternU 2019, the event was additionally covered by Boston University’s Daily Free Press and Northeastern’s Cauldron Yearbook.