CELINE AU-YEUNG
CELINE AU-YEUNG
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  • About
  • Work
    • Melbourne Business School
    • AdCellerant
    • Boston Consulting Group
    • TEDxNortheasternU
    • Vistaprint
    • Saatchi & Saatchi
  • More
    • Home
    • About
    • Work
      • Melbourne Business School
      • AdCellerant
      • Boston Consulting Group
      • TEDxNortheasternU
      • Vistaprint
      • Saatchi & Saatchi
  • Home
  • About
  • Work
    • Melbourne Business School
    • AdCellerant
    • Boston Consulting Group
    • TEDxNortheasternU
    • Vistaprint
    • Saatchi & Saatchi

SAATCHI & SAATCHI SHANGHAI

I joined Saatchi & Saatchi in the heart of downtown Shanghai, China as an Account Executive. Immediately placed on three significant accounts — one of which was halfway through a multi-round pitch against key competitors — I supported the creative and pitch process by fully translating concepts, copy, and decks from Chinese to English. With careful consideration given to differences in culture, linguistics, and backgrounds, I additionally aided in the creation of print and digital assets for mass distribution by acting as a liaison between the Accounts, Creative, and clients.

SAIC Volkswagen

I translated slide decks, creative scripts, and briefings from Chinese to English, often adhering to the tight turnaround schedules of the final rounds of this winning pitch. Not only did I have to keep in mind cultural backgrounds and context, but also linguistic limitations and patterns. At times, I was brought in for real-time translation between Chinese and English.

Source: SAIC Volkswagen

Sands Macao

For this account, I supported the Chinese-English translation for printed materials such as promotional posters, signage, and maps. Additionally, I had the opportunity to facilitate design reviews between the client and in-house creative team by communicating in both Cantonese and Mandarin.

Source: The Parisian Macao

HSBC Premier

The World Golf Championships – HSBC Champions is one of the most elite golf tournaments in the world boasting a prize fund of US$10.25 million. I was involved in translating and reviewing copy for the 2016 tournament’s online promotional efforts, as well as for its event marketing campaigns.

Source: Daily News


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